Discover future classic watches before the world does Spot the next icon

Timeless taste begins ahead of time.

In a world where Rolex, Patek Philippe, and Audemars Piguet dominate collector conversations, finding the next big investment watch in Dubai is part of the thrill.

Some watches become legends overnight. Others quietly earn their place, appreciated only by those with an eye for what’s coming.

Spotting a future classic is an equal measure of instinct, research, and passion, whereas for collectors, it’s one of the most rewarding aspects of the journey.

So, how do you know when a modern watch is destined to become tomorrow’s icon? Here’s your guide to what to look for.

What makes a watch a future classic?

Timeless design over fleeting trends

Future classics often have a design language that feels timeless or at least highly original.

They don’t follow every trend; they set their own pace.

Think of the Royal Oak’s octagonal bezel in the 1970s or the Speedmaster’s clean, functional dial. Today, collectors are drawn to watches that feel distinct without being extremely experimental.

Look for signature design elements, balance on the dial, and well-proportioned cases. If it stands out today and seems timeless for the next 20 years, it’s likely a future classic.

Movements as legacy builders

Watches with in-house calibers, innovative escapements, or mechanical complications (even simple ones done extremely well) tend to hold long-term interest.

Like an excellent engine, a great movement may not be visible all the time, but serious collectors care deeply about what’s inside.

Look for companies that partner with independent movement makers or make investments in vertical manufacturing.

That kind of craftsmanship doesn’t go unnoticed in the long run.

Limited production, long-term demand

Oversaturation can dilute even the best watch.

Future classics often start with limited runs, boutique-only releases, or short production windows.

When a watch is produced in limited quantity today and remains rare tomorrow, it naturally builds mystique.

Although this does not guarantee that every limited edition will increase in value, watches with regulated production and growing demand frequently turn into high-end collectors’ items.

Heritage vs Hype

Brand heritage as a lasting influence

Watches from respected heritage brands, especially those with a clear point of view and commitment to quality, have a better chance of standing the test of time.

But even newer brands can create future classics if they show consistency, innovation, and vision.

Collectors often seek pieces that reflect a brand’s DNA, not only a seasonal release. So watches tied to a pivotal brand moment or collection debut are always worth a closer look.

Trust your collector’s instinct 

Personal judgments over community buzz

The temptation to follow the hype is strong. However, genuine future classics typically gain a following over time.

A stronger predictor than loud influencer campaigns or waitlist status alone may be early support from conscientious collectors, reputable watchmakers, and niche communities.

Trust your gut, study what serious collectors are discussing, and watch how secondary market behavior evolves beyond the online hype.

The Watch Scanner selections 

Underrated icons

At The Watch Scanner, we showcase contemporary timepieces with the potential to become classics in the future.

Among the exceptional models in our carefully chosen inventory are those that are not yet at the top of their game, but exhibit all the necessary indicators.

We help collectors find tomorrow’s icons today, from up-and-coming independents to subtle allusions from established brands.

As demand increases for pre-owned luxury watches in Dubai, collectors are placing bets on timepieces with clear design identity, quality mechanics, and low production numbers.

Investing early in a future classic can offer both emotional satisfaction and long-term financial upside, especially in a competitive resale market like Dubai, where discerning collectors are always on the lookout for rising stars.

Why invest in future classics in 2025

Collecting as recognition in progress

The joy of collecting isn’t owning history; it's recognizing it in the making.

Spotting a future classic requires patience, taste, and a bit of boldness.

But when you get it right, there’s nothing quite like owning a piece before the rest of the world catches on.

Whether you’re building your first collection or adding to an already impressive lineup, these are the watches that could one day become legends.